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作者： (美)艾·里斯(Al Ries);杰克·特劳特(Jack Trout)

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mobi/epub/pdf/awz3

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236次

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经济管理 >> 市场营销

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内容简介:

在《22条商规》中，艾·里斯和杰克·特劳特为消除市场营销过程的神秘和误区，总结了他们数年来对市场基本原理和问题的研究，把他们的成果浓缩归纳成影响和决定市场营销胜败的22条法则。他们以深浅出、精练的语言告诉读者，当你理解并掌握市场营销法则时，才能设计出一个卓越的市场营销计划。<br/>

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