营销大变革：开创中国战略营销新范式-九九云书库

　　　　

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营销大变革：开创中国战略营销新范式

作者：李颖生,鲁培康

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经济管理 >> 市场营销

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2008 年，正值中国改革开放30 年。回顾30 年来中国企业对西方企业管理的学习过程，我们感触良多。就市场营销来说，从理论和方法的引进、传播到学习、应用，从一开始依葫芦画瓢似的活学活用，到后来的提炼总结、创新创造，其间中国企业超强的学习和模仿能力，犹如久旱之后迎来的甘霖，可以说，我们目睹了中国市场营销发展的全过程。

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