海底捞VS呷哺呷哺：餐饮连锁企业经营模式的底层逻辑与扩张策略-九九云书库

　　　　

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海底捞VS呷哺呷哺：餐饮连锁企业经营模式的底层逻辑与扩张策略

作者：龚其国

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海底捞与呷哺呷哺虽然定位不同，但都是成功的火锅企业。海底捞的服务为人津津乐道，令很多企业争相学习；呷哺呷哺则把火锅做成了快餐，也受到顾客的青睐。本书从战略选择、企业定位、经营方式等多个方面对海底捞和呷哺呷哺两家企业进行了详尽的对比，不仅可以供餐饮企业的管理者学习借鉴，而且可以帮助其他行业的管理者深刻理解如何围绕战略定位构筑自己的经营体系，而不是盲目地照搬其他企业的做法。本书为再版书，上一版发行情况良好，修订版增加了对两家企业因盲目扩张导致关店的教训总结和失败原因的分析。

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