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品牌22律

作者： (美)艾·里斯(Al Ries);劳拉·里斯(Laura Ries)

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mobi/epub/pdf/awz3

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244次

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显而易见，这不是一本关于品牌造的商学院教科书。本书中所列的22条“定律”全部源于实践，两位大师不仅创建了影响全球的营销理论，且长期为全球500强企业提供品牌战略咨询，帮助诸多默默无闻的企业创建强大的品牌。书中看似简单的“定律”蕴涵了大师多年的实战心得；同时，本书所列“定律”起源于当前企业创建品牌过程中的普遍误区，针针见血，发人深省。某种意义上讲，与其说这是22条“定律”，更像是两位大师关于创建品牌的22条“告诫”，难怪本书繁体版（台湾）干脆将书名译为《品牌22诫》。<br/>

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