旅游电子商务-九九云书库

　　　　

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旅游电子商务

作者：曹小英

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mobi/epub/pdf/awz3

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内容简介:

本书按照旅游电子商务的知识脉络，全面系统地阐述了旅游电子商务的基本原理和应用。全书包括7章内容，主要包括旅游业与互联网的无缝结合、我国旅游电子商务发展历程和前景、现代旅游消费分析、旅游电子商务网络营销策略等，从读者及教学的角度对旅游电子商务进行了更多的定位，以案例的方式来提升其应用价值。

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