营销九略-九九云书库

营销九略

作者：和仁

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mobi/epub/pdf/awz3

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经济管理 >> 企业管理

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内容简介:

本书以实用为原则，集中最新的营销和管理理念，主要从品牌、价格、市场、客户、竞争、广告、创新、应变等九个方面入手来阐明营销的深刻内涵。在对庞杂的营销理论进行简单梳理的基础上，对各种营销方法和技巧进行归类，突出其思想精华和便于操作的实用方法。

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0.558609s