服务营销-九九云书库

服务营销

作者：王跃梅

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mobi/epub/pdf/awz3

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经济管理 >> 市场营销

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内容简介:

重点总结和探索了企业从事服务营销中的核心问题与整个流程，并在总结国内外成功服务营销与管理实践的基础上，系统地介绍了服务营销环境分析的分析方法，同时结合服务中的消费者行为、顾客需求的管理以及关于营销在服务营销中的有效运用等问题，剖析了服务营销的内外部环境。

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0.744819s